My daily styling expert
Through its PRO division, BaByliss has been able to hone its professional hairdressing expertise in designing products and technologies for them that best meet their requirements: control and faster performance are the pillars of our products.
For decades, as a result of its technological innovations, BaByliss has revolutionised the field of electronic beauty appliances: since the first curling iron made in 1961 to the first automatic curler, the Curl Secret, made in 2013, the BaByliss Group's mission is to innovate in order to offer products to the whole family that help to assert oneself on a daily basis.
Products designed for our customers
BaByliss products are demanding and high performing, but they are above all suited to daily use. Practical, clever, they are designed to make life easier and invented to meet modern needs.
50 years of history in the beauty
Birth of BaByliss Paris
BaByliss Paris is born and launches the first curling iron, distributed in professional networks and then to the general public.
The EPILADY epilator
The EPILADY epilator is launched. It is the result of 8 years of research and development.
The BaByliss trimmers
Launch of the first trimmers for men in the consumer market.
Merger with Conair US
Merger with Conair US: birth of a large international group specialized in small electrical appliances.
Accessories and brushware
Launch of the accessories and brushware line.
Establishment of the headquarters and launch f Cuisinart
Establishment of the European headquarters at Montrouge.
The Cuisinart brand took its first steps and quickly became no. 1 in the US and Canadian markets.
BaByliss for Men
The BaByliss for Men brand follows suit and is launched in 2003.
50 years of Babyliss Paris
BaByliss Paris celebrates 50 years. 50 years of creation and innovation.
Success story for the hair clippers and launch of Curl Secret
The BaByliss clippers feature continuously in the top-sales charts.
At the end of 2013, Babyliss launches Curl Secret with HAIR BAR operations all over France.
In 2015, Babyliss revolutionizes the world of hair dryers by developing a new technology: the EC motor that dries hair in record time while caring for it.
BaByliss launches the Designer: a precise, multidirectional and effective cutter that guarantees a perfectly trimmed beard for men everyday.
In the world
European leader in hairdressing
Marketing countries including12subsidiaries
600 employees around the world
4 Research & development clusters
- USA : Stamford (Connecticut)
- Asie : Hong Kong
- Europe : Belgium and Italy
Production plant in Europe
Italy Coif'in. One of the largest production units of professional hair tools in Europe
Integrated logistics platform
European logistics and quality assurance platform in Iwuy (Northern France)
Babyliss is a subsidiary of the
+5,5M hair styling
of French households own at least 1 Babyliss product
In middle east
A Worldwide Leader in Personal Care
In 2003, backed by its experience in hair styling with professionals, BaByliss created the BaByliss For Men brand and launched its first clippers and trimmers for general consumers, a range based on the models used by professionals.
A leader in electro-beauty for men, the brand offers a full range of high performance appliances with a variety of functionalities. With hair clippers, beard trimmers, body groomers and all-in-one multi-purpose kits, BaByliss For Men has a solution for every man.
You can find our products in all the major electronic retail chains and hypermarkets in the highlighted regional countries on the map.
Our core business
Our R&D unit develops new concepts and redesigns and upgrades existing products. Here ideas come to life! By studying shapes, structures and colours, Babyliss continues to be a trend-setter, by constantly creating innovative products, making it a technological leader.
Our Marketing teams stay in tune with the market to satisfy our customers’ needs. They work with the Communication, Digital, HR, Finance and Legal teams on a daily basis, which operate out of our registered office in Montrouge.
Our Sales team and Sales force develop a strong partnership with European and worldwide distributors.
production in Europe
The Babyliss production plant in Bergamo (Italy) is the largest hairdryer factory in Europe, where we use all our know-how about professional quality.
Our technical teams guarantee the quality and compliance of all Babyliss products. Our Customer Service team is always at the service of our customers to help them with any queries they have.
Our Logistics Centre in Iwuy (Northern France) is in charge of the distribution of the Group’s products to more than 60 countries, preparing more than 600 orders every day.