Babyliss Group

As a pioneer brand, BaByliss has for over 50 years helped people assert their style on a daily basis and throughout their lives, by offering professional quality beauty solutions.

My daily styling expert

Professional expertise

Professional expertise

Through its PRO division, BaByliss has been able to hone its professional hairdressing expertise in designing products and technologies for them that best meet their requirements: control and faster performance are the pillars of our products.



For decades, as a result of its technological innovations, BaByliss has revolutionised the field of electronic beauty appliances: since the first curling iron made in 1961 to the first automatic curler, the Curl Secret, made in 2013, the BaByliss Group's mission is to innovate in order to offer products to the whole family that help to assert oneself on a daily basis.

Designed for our customers

Products designed for our customers

BaByliss products are demanding and high performing, but they are above all suited to daily use. Practical, clever, they are designed to make life easier and invented to meet modern needs.

Our activities

  • BaByliss
    BaByliss Paris
    Pioneer brand, Beauty creator, sold in large and specialised retail outlets in 61 countries.
  • BaByliss For Men
    BaByliss Paris
    In 2003, BaByliss created the BaByliss For MEN brand and launched a range of electric and non-electric trimmers for the consumer market. BaByliss for Men offers tools to men that are tailored to current lifestyles, endeavours to convert the "chore" of shaving to a relaxation moment.
  • Beauty accessories
    Beauty accessories
    Since 2001, our collections of beauty accessories for women, men and children complement our range of electrical appliances and give everyone a chance to discover and achieve his own style.
  • BaByliss Pro
    BaByliss Pro
    The BaByliss Paris Professional division offers a full range of electrical appliances to hairdressers that meet the needs of consumers, both women and men.
  • Cuisinart
    Embark on a culinary journey with products that guarantee professional performance, with timeless design, and which are designed with high-quality materials of the latest technology, for fast, inventive cooking, accessible to all. A reputable brand, US leader and promoted since 2003 by a great Chef, the French gastronomy ambassador, Paul Bocuse.

50 years of history in the beauty

  • 1961
  • 1987
  • 1993
  • 1995
  • 2001
  • 2002
  • 2003
  • 2011
  • 2013
  • 2015
  • 2016
  • 1961

    Birth of BaByliss Paris

    BaByliss Paris is born and launches the first curling iron, distributed in professional networks and then to the general public.

  • 1987

    The EPILADY epilator

    The EPILADY epilator is launched. It is the result of 8 years of research and development.

  • 1993

    The BaByliss trimmers

    Launch of the first trimmers for men in the consumer market.

  • 1995

    Merger with Conair US

    Merger with Conair US: birth of a large international group specialized in small electrical appliances.

  • 2001

    Accessories and brushware

    Launch of the accessories and brushware line.

  • 2002

    Establishment of the headquarters and launch f Cuisinart

    Establishment of the European headquarters at Montrouge.
    The Cuisinart brand took its first steps and quickly became no. 1 in the US and Canadian markets.

  • 2003

    BaByliss for Men

    The BaByliss for Men brand follows suit and is launched in 2003.

  • 2011

    50 years of Babyliss Paris

    BaByliss Paris celebrates 50 years. 50 years of creation and innovation.

  • BaByliss launches Curl Secret


    Success story for the hair clippers and launch of Curl Secret

    The BaByliss clippers feature continuously in the top-sales charts.
    At the end of 2013, Babyliss launches Curl Secret with HAIR BAR operations all over France.

  • 2015

    Pro Digital

    In 2015, Babyliss revolutionizes the world of hair dryers by developing a new technology: the EC motor that dries hair in record time while caring for it.

  • 2016

    The Designer

    BaByliss launches the Designer: a precise, multidirectional and effective cutter that guarantees a perfectly trimmed beard for men everyday.

In the world

European leader in hairdressing


Marketing countries including12subsidiaries

600 employees around the world

4 Research & development clusters

  • USA : Stamford (Connecticut)
  • Asie : Hong Kong
  • Europe : Belgium and Italy

Production plant in Europe

Italy Coif'in. One of the largest production units of professional hair tools in Europe

Integrated logistics platform

European logistics and quality assurance platform in Iwuy (Northern France)

Babyliss is a subsidiary of the


+4M trimmers

+2,5M hairdryers

+5,5M hair styling
products sold


of French households own at least 1 Babyliss product  BaByliss

In middle east

A Worldwide Leader in Personal Care

In 2003, backed by its experience in hair styling with professionals, BaByliss created the BaByliss For Men brand and launched its first clippers and trimmers for general consumers, a range based on the models used by professionals.

A leader in electro-beauty for men, the brand offers a full range of high performance appliances with a variety of functionalities. With hair clippers, beard trimmers, body groomers and all-in-one multi-purpose kits, BaByliss For Men has a solution for every man.

You can find our products in all the major electronic retail chains and hypermarkets in the highlighted regional countries on the map.

Our core business

  • R&D

    Our R&D unit develops new concepts and redesigns and upgrades existing products. Here ideas come to life! By studying shapes, structures and colours, Babyliss continues to be a trend-setter, by constantly creating innovative products, making it a technological leader.

  • marketing

    Our Marketing teams stay in tune with the market to satisfy our customers’ needs. They work with the Communication, Digital, HR, Finance and Legal teams on a daily basis, which operate out of our registered office in Montrouge.

  • commerce

    Our Sales team and Sales force develop a strong partnership with European and worldwide distributors.

  • production en europe
    production in Europe

    The Babyliss production plant in Bergamo (Italy) is the largest hairdryer factory in Europe, where we use all our know-how about professional quality.

  • qualité

    Our technical teams guarantee the quality and compliance of all Babyliss products. Our Customer Service team is always at the service of our customers to help them with any queries they have.

  • logistique

    Our Logistics Centre in Iwuy (Northern France) is in charge of the distribution of the Group’s products to more than 60 countries, preparing more than 600 orders every day.